YouTube is the largest video-sharing platform in the world and it is the second-largest search engine in the world next to Google. About 500 hours of videos are shared every second on YouTube by Youtubers & companies. YouTube creates an opportunity for video uploaders to earn money using their partner program. If you’re looking out for ways to make money online, YouTube can help you to earn money more than you’ve ever imagined. In this article, I will explain how to make money on YouTube and some tips to make the most on YouTube.
What is YouTube:
YouTube is a video-sharing website started by a small team and later acquired by Google. People use YouTube to have fun, learn things, keep updated, promoting videos, branding, market products & services, etc.
How YouTube Works:
- The main work of YouTube is to connect the content creators and visitors. YouTube has a large user base where most of them are visitors who use YouTube to watch video content and few are the video content creators and they use YouTube to promote their content.
- YouTube helps the content creators to bring out their creations in front of millions of people just by sitting at home for free. Similarly, the visitors are able to watch almost any videos created in the world free of cost.
- YouTube use online advertising to cover their development & maintenance cost and generate profit in billions every year using the members content.
About YouTube Advertising:
- As said above, YouTube makes profit mainly using their own advertising platform.
- Since YouTube has a large user base, from the small individual to the large companies use YouTube to promote their products and services.
- By advertising on YouTube, the advertisers get sales & leads, create brand awareness, research user views, etc.
How does YouTube help us to Make Money Online:
- In YouTube, almost 99% of the content is created by its users. While YouTube involves only in the development and improvement process, it’s us who create and post content on YouTube.
- So, YouTube shares the revenue generated from the video with the video owner using the YouTube partner program which is explained in the second part of this article.
- This is one of the most important features why video creators post video content on YouTube where their video is seen by others and at the same time they make money.
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Step by Step Instructions to Earn Money on YouTube:
1. Starting YouTube Channel:
- Starting a YouTube channel is very simple. You need a Google/Gmail account to start a YouTube channel.
- You must enter the channel name to start the channel. Choose a brand name to make others remember your channel.
- Add the channel art, logo and a description that tells about your channel. Now you’re ready to upload your first video.
2. Creating content for your YouTube Channel:
- If you’re a complete beginner to YouTube, it might take several days for you to learn things. Also, if you’re struggling to make the first dollar after creating the YouTube channel, I highly recommend you to take this simple course which will help you to learn how to create, promote, rank YouTube videos to make the Profitin different methods. By completing the course, you will make your first dollar within a week or two.
- If you’ve decided to start a YouTube channel, the first thing comes to mind is what type of videos I should create.
- To start, first, you must analyze your skills to see if you’re good at using the mic, camera, etc. If so you can start creating videos yourself by making you the main character. This will help you to brand your channel very quickly.
- However, everyone cannot put them in front of the camera and such people can do other types of videos using software and other free sources as explained in this course.
3. Master the YouTube Content Policies for Partner Program and Community Guidelines:
- YouTube only allows the family-friendly content to monetize the video with Google ads. So, videos will adult content and violent contents are not eligible to monetize.
- You must not copy or upload videos of other creators on YouTube. If you upload copyright content, your video will generate income for the copyright owner, your video might be removed or even your account will be disabled.
- You can create fun videos, movie reviews, local news, current affairs, tutorials, product reviews, service reviews, guiding videos, gaming videos, screen recordings, etc.
- If you’re really worried about creating content, you can use free screen recorders and explain how to solve issues with simple free background music. The best software to create videos using simple drag & drop functions, creating videos using smartphones, free images are explained in this course video.
- If you’re a business and want to generate leads and sales, you can create whiteboard animation videos or explainer videos by hiring experts for cheap cost on Fiverr.
4 Ways you can Follow to Make Money on YouTube:
There are a lot of ways that are available for us to make money on YouTube which is explained one by one in this section.
1. YouTube Partner Program:
The New Requirement to enable YouTube Monetization:
- When YouTube found that their program has been misused by their existing partners, they have added several restrictions to the new and existing YouTube content creators to become a YouTube partner.
- YouTube advertisers have decided to stop advertising since they have found that their ads been displayed on videos that are not up to the quality and few ads were displayed in violent content.
- Google has made the decision to harden the rule for the content creators so that a good advertising environment can be created.
- In order to become a YouTube partner or enable monetization, your channel should have a minimum of 1000 subscribers and 4000 video watch hours in the past 12 months.
- So, make sure you can create quality content and attract YouTube users to watch your videos.
- YouTube will review your channel before enabling the monetization.
About YouTube Monetization:
- The YouTube partner program is the best most preferred, simple monetization feature that is available for all the YouTubers for free to make money.
- The YouTube partner program is an integrated feature that will start to generate money for every valid ad interaction.
- After uploading the first video, you can enable this feature on your channel settings.
- To monetize your account must be in good standing. Usually, all the new accounts will be in good standing and if you don’t follow community guidelines or use copyright content, you cannot monetize your videos.
- Once enabled, the status will appear in green and you can monetize your videos in the video manager.
- Previously after the YouTube ad boycott, YouTube has taken action to ensure the quality of advertising. So, new partners should generate ten thousand page views before they can monetize their videos.
- Also, there was no approval process before the ad boycott. But, now every publisher should undergo the mandatory approval process.
- YouTube will send an email regarding approval for the YouTube partner program, you must then connect the YouTube product to Google Adsense to get paid. Google Adsense hosted account will be approved instantly if the information provided by you is correct.
- The eligibility to apply for Google Adsense account is the publisher should be 18 years old.
- The revenue generated by your video will be shared on YouTube. 55% of revenue will be paid to the publisher and 45% revenue generated will be taken as the share by YouTube. For example, if your video generates $10, you will get $5.5 and YouTube will take $4.5.
- Your videos must get more traffic to generate a higher profit using the YouTube partner program.
2. YouTube Affiliate Marketing:
- Affiliate marketing is the advanced and most profitable way to make money on YouTube.
- Many top YouTubers use both Adsense and affiliate marketing to double their income.
- Affiliate marketing is the process of generating leads and sales for the companies.
- The other type of affiliate program is referring members to earn a commission from their action. For example, GPT sites pay commission whenever the referral completes an action like completing surveys for money, watching videos to earn, etc.
- You can create review videos, working videos, payment proof videos, product videos, etc and leave the affiliate link below the video to earn a commission from the affiliate networks.
- Online affiliate marketing is one of the best ways to earn more money from YouTube without investment. You can start making in thousands by taking this affiliate marketing course.
- You can learn the basics of affiliate marketing here – What is affiliate marketing? for beginners.
3. Direct advertising and Sponsors:
- Channels that receive highly targeted traffic can earn money from YouTube by attracting direct advertisers.
- Direct advertisers are the third party companies who will advertise directly on your channel.
- By attracting the direct advertisers you can get entire money without sharing the revenue with the ad network(s).
- Direct advertising will improve your channel brand and trust among visitors and other YouTubers.
- The best example of direct advertising is the trailer video played pre or post the main video. The movie marketers target the top review channels to promote their movie trailers paying a huge amount of money.
- Attracting direct advertisers is a very tough process. You must try to get high traffic to your channel by posting high-quality video content. You can multiply the income by using the Adsense and direct ads at the same time.
4. Selling Business space on the video:
- This is for people who post videos for own business purpose or doing videos for clients.
- In this method, you can start ranking videos for the high competitive keywords on Google & YouTube and sell the business space or entire video to them.
- Unlike ranking websites, ranking YouTube videos are very simple where you can rank the videos within a day or few by optimizing the videos and meta details properly.
- Companies will not spend time posting videos etc. So, they will approach video marketers for generating business leads. By doing this you can earn higher than you can earn from the Adsense, affiliate marketing, and direct ads.
- The best example is ranking a video for the highly competitive local search keyword like “Electricity servicers in California”. Once there is a problem in the electricity connection most people search Google searching for service and when they find the ranked video they will immediately watch the video and dial the number given at the end or in the description. In this way, you help the company to get a new potential customer.
- Usually, such keywords have a high competition where companies spend $10 dollars just for a click where a lead or sale is not guaranteed. By generating a lead, you can charge up to $30 for the lead.
- This is a complex process but you can make a lot by selling business space of your videos. This course will teach you A-Z about YouTube for local businesses and help you to rank in the search engines and YouTube within a day – YouTube for Business.
10 Tips that actually work on YouTube:
1. Proper optimization: Ranking the YouTube videos are very simple but requires proper optimization. Only when you rank your video on YouTube and Google, your video will get traffic and generate income. Without proper optimization, you can never get traffic and earn a single penny. By optimizing the videos, title, description properly, you can rank your videos within a day based on the competition. I highly recommend you to take this course to learn video optimization so that you won’t struggle after starting the channel.
3. Website ranking vs Video ranking: Ranking websites on Google are very tough and it might take several months just to see the website in the Google search results for high traffic keywords. But ranking YouTube videos are very simple. By properly optimizing the video, you can rank YouTube videos within hours both in YouTube search and Google search. So, there are chances to get double the traffic and double profit if you start the YouTube channel. People prefer to see videos than reading articles from websites.
4. Get your videos listed on recommended links: Apart from getting traffic from the search results, YouTube videos get high traffic only from the recommended videos listed on the sidebar on the desktop and given as a list on the smartphones. You must build the trust & brand and make visitors engage in your videos for a long time to make YouTube recommend your videos to the users when they watch videos of other channels. This can generate ten times more traffic compared to organic traffic. Usually, this is impossible for websites to get such traffic.
5. User engagement: The YouTube search engine is different from the Google search engine. While Google ranks websites and videos* majorly based on the authority, the YouTube ranking majorly depends on the user engagement over the video. Your video must make the users stay for more time, this is the white hat way to rank the videos on YouTube which might take some days. While everyone can create great videos, not all great videos are ranked on YouTube.
6. Building authority: Though YouTube considers user engagement and user experience as one of the major ranking factors, building authority to your channel and videos can help you to rank your videos permanently on the YouTube and Google search. When most of the videos are equally good, then the backlinks will help you to rank the videos higher on the search engines.
7. Social presence: The social presence is very important when it comes to YouTube to generate free traffic and authority. Share your videos on social media and if your video(s) is good it can go viral and bring thousands of visitors on the same day. This will help you to earn thousands of dollars in one day. Make use of the social media power to increase traffic, gain authority, earn money and to rank videos on the search engine(s). However, generating traffic from social media does not work for videos of most categories and works great for entertainment and fun videos.
8. Building brand: Building the brand is very important in both online and local businesses. The same applies to YouTube channels. You must consistently build the brand by proper marketing, optimization, high-quality content so that people directly flood into your channel. You don’t have to worry about the search traffic which will vary regularly as per algorithm changes. As said in the beginning part choose a brand name for your channel instead of general name targeting keywords.
9. Increase the number of subscribers: The subscribers and social media followers are very important to get repeated/regular visitors to watch new and existing videos. Ask the visitors to like, comment and subscribe to your channel and also ask them to follow your channel on social media. Whenever a new video is posted the YouTube will notify the subscribers to view the new video posted. If you have 10000 subscribers, at least 25% will watch your new videos. Also, you can share the URL on your fan page to invite the followers to watch your video. In this way, you can make more than $100 whenever you post a new video.
10. Create an active community: People will start commenting videos both negatively and positively. You must respond to all the comments to build a community. Visitors trust content with the comments than content without comments. This is more important when you do affiliate marketing on YouTube. Creating an active community will grow your channel to great heights.
11. Frequency of posting videos: Post videos at regular intervals. Initially try, to post one or two videos per day and then maintain a frequency of one video per day. Later you can post one or two videos per week. Do not leave your channel without posting videos for over a month. Do not compromise on the quality of the videos.
12. Relationship with YouTubers: As an owner of the YouTube channel, you must create a relationship with other channels to build your YouTube channel. By helping mutually, you have the chance to grow the channel quickly.
13. No Invalid activities, No shortcuts: If you wish to succeed, never follow any shortcuts. For long-term success, you must follow work hard to create quality content and to grow the audience base. Similarly, do not ask or encourage visitors to do invalid activities like fake leads, invalid clicks, etc to earn more money. Doing so you might lose the partnership with the advertisers.
14. Custom thumbnails: The custom thumbnails are the most important feature that you must create yourself in order to generate traffic. Unlike websites, people click video only after seeing the thumbnails. So you must create custom thumbnails and add to your video instead of leaving the auto-generated thumbnails. 90% of traffic totally depends on thumbnails.
15. Eye-catching Title: The title is more important than the thumbnail which is the one seen first by both the YouTube users and the search bots. Visitors look at the thumbnail only after seeing the title. The title must be eye-catching and must contain the keywords to get ranked and clicked. Surprising titles with a custom thumbnail have more chances to be watched than the unoptimized titles.
16. Create playlists: Create playlists after posting 10 or more videos to make it easier for the visitors to find the old content and to increase the chances to watch more videos to increase views and money generated by the videos.
17. Make use of online services: Everything cannot be done by yourself. In such a case, you can make use of paid online services to complete simple work for you. The Fiverr is the best site for higher freelancers to get whatever services you want.
Things to do after Starting the YouTube Channel:
- Verify your phone number to add custom thumbnails to your videos and to add videos that are more than 15 minutes.
- Add channel art, logo and thumbnails. Give a detailed title that should contain the base keywords and description which should explain your channel.
- Add a trailer video if possible. The trailer video must be short and should explain what is your channel about.
- Then add your first video. Proceed!
Final Words about Making Money on YouTube:
I hope now you’ve got an idea on how to start a YouTube channel to earn more money. Follow the tips and you will definitely start making tons in the future. Starting a blog is a complex process and making it big is really tougher than starting. But in the case of YouTube, everything is user-friendly and it will be like using a social media account.
I highly recommend you to take the following course(s) where you can learn how to create, rank and earn money on YouTube from A – Z with a few days. Also, you will be given instructions on how to use free tools to optimize the videos, etc. If you start directly, you might get stuck every second but that doesn’t mean you will fail.